PUMA Intern – Copywriting Recruitment 2026
PUMA is hiring a Copywriting Intern in Bengaluru, Karnataka, for a four-month, in-office internship. The role focuses on developing creative campaign ideas, writing marketing and social media copy, planning content for events and brand ambassadors, and supporting digital marketing initiatives. Candidates should have strong language skills and an understanding of fashion, brand communication and social media trends.
PUMA
About PUMA
PUMA is a global sportswear company that designs and markets athletic footwear, apparel and accessories. Its business includes sports performance products, lifestyle collections, brand partnerships and marketing campaigns that connect sports, fashion and culture.
Eligibility Criteria
- Must be a current student or recent graduate
- Strong command of language and writing
- Ability to think quickly and develop creative ideas
- Awareness of current social media trends and online language
- Interest in brand communication and social media conversations
- Basic understanding of fashion terminology
- Ability to collaborate with marketing, communications and digital teams
- Ability to work in the Bengaluru office
Key Responsibilities
- Develop content strategies and creative ideas for marketing campaigns
- Write copy for key campaigns and brand activities
- Support content planning for events and brand ambassadors
- Develop ideas for new ambassador onboarding and launches
- Create copy for social media and digital marketing channels
- Monitor relevant social media conversations and trends
- Collaborate with the media team to use insights in content creation
- Coordinate with marketing, communications and digital teams
- Support creative brainstorming and campaign planning
- Help ensure content aligns with brand tone and campaign objectives
Important Skills
- Copywriting
- Creative writing
- Content strategy
- Campaign ideation
- Social media marketing
- Digital marketing
- Brand communication
- Fashion terminology
- Trend awareness
- Social media research
- Creative thinking
- Language proficiency
- Content planning
- Collaboration
- Attention to detail
Selection Process
- Online application through PUMA Careers
- Resume and writing-profile screening
- Review of writing samples or portfolio where applicable
- Interview with the hiring team
- Further creative assessment where applicable
- Final selection and internship offer
- The complete selection process is not specified in the official posting
Salary and Benefits
- Estimated stipend of ₹15,000–₹30,000 per month
- Four-month internship in Bengaluru
- Practical experience in brand and digital marketing
- Exposure to campaign planning and creative strategy
- Opportunity to work with marketing and social media teams
- Experience developing copy for events and brand ambassadors
- Opportunity to build a copywriting portfolio
Frequently Asked Questions
The estimated stipend is ₹15,000–₹30,000 per month. PUMA does not disclose the exact stipend in the official posting.
The official posting states that applicants should be current students or recent graduates but does not specify a particular degree.
The internship duration is four months.
No. The current posting specifies an in-office internship in Bengaluru, Karnataka.
Candidates can apply through the official PUMA Careers Portal using job ID R43735.
Note: Only shortlisted candidates will be contacted for the next round of the selection process.